Digital Signage is a completely new media concept， It refers to a multimedia professional audio-visual system that publishes commercial, financial and entertainment information through large-screen terminal display equipment in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places where crowds gather.

Its characteristics of aiming at advertising information broadcast to specific groups of people in a specific physical place and a specific time period allow it to obtain the effect of advertising.

Abroad, some people also rank it with paper media, radio, television and the Internet, calling it the "fifth media".

Peculiarity

1. Foolish program editing interface, operators can apply editing and publishing software to publish various text, icons, animations, video, audio information and other digital information anytime, anywhere and anytime to integrate into a "digital signage" and publish it in the form of advertising.

2. Easy maintenance. The system automatically plays, no need for special management operation, even if the terminal player is unexpectedly powered off, the system will automatically replay it after repowering, without human operation.

3. Powerful multi-layer mixing function, support composite video, component video, HDTV HD video and other mainstream formats, to achieve mixed display of arbitrary windowing, transparent overlay, special effect flipping, scrolling text and other ways.

4. Use a variety of media expression methods (video, audio, pictures, animation), called narrowcast system.

5. A dynamic ad that allows content to change day by day.

6. Similar to TV commercials and advertisements on the web page, but it is highly targeted, flexible in form, and adaptable in content. Therefore, it can be used in a mix of existing production tools (such as web page production, VCD production, FLASH production, etc.).

7. It is a new technology produced by the integration of network technology, multimedia broadcast technology and software component development and integration technology, which is a user-oriented production technology, that is, users can easily learn to make various signage by themselves.

8. This is a rapidly developing technology and is maturing, including technology, market and industry structure will soon mature.

Compose

The digital signage system consists of five parts: control end, management end, network platform, playback end and display terminal.